One of my favorite mantras is “live in an environment of growth” – I try to keep this in mind when it comes to myself, my relationships and my career. The problem is, I’m not sure I’ve been living up to those words when it comes to this blog. Now 6+ years into the game, I’ve been feeling a little lost with the whole thing (hence the silence lately).

When I began I actually wanted it as a space to work on my graphic design skills. I had graduated with a degree in Fashion Design a few years prior, and was in the midst of transitioning from a career in Accessories Design into the graphics side of fashion and didn’t have much in the way of a proper portfolio. I also was spending a stint living in LA and thought it would be a fun way to document my adventures and love for clothing/interiors. Hence ‘The Steele Maiden’ – a first voyage if you will. I’ve now got a full time career as an Art Director and am neatly settled into life back in New York City. So if we’re getting technical, the original need has long since been fulfilled.


Somewhere along the way though I started sharing outfit photos, social media became omnipresent and well, here we are. And maybe its winter talking – because you all know I’m a vitamin D junkie – but I just feel sort of tired of the whole thing. Or perhaps more accurately, I feel bored of the whole thing. The witty Instagram captions and constant push to buy new clothing by influencers. The game of who can take the most extravagant vacation and be in the cutest couple. It’s started to feel like the internet equivalent of small talk to me – and I’m just not sure I want in on that kind of conversation anymore.

Don’t get me wrong – there are all sorts of amazing influencers in the world who talk about hard hitting topics and push this industry forward. But for the most part? A lot of it feels self-centered. I was listening to one of my favorite podcasts last week, Armchair Expert with Dax Shepard, and comedian Jason Mantzoukas said something that really struck me (to paraphrase) “Story-telling used to consist of someone grabbing the camera, pointing it at their world and allowing us to see it through their eyes. Now it consists of someone turning the camera towards themselves and them simply telling us how they see the world.” I can’t stop thinking about it.

To be honest, I still don’t know where all of this leaves me and The Steele Maiden. I love sharing bits of my New York life and travels, home decor and favorite outfits with you all – and for now I plan to continue, but I think it is also going to come with some sort of more personal writing. Something of substance. It also likely means that I’ll continue to operate this space in a somewhat more pared down version while I focus a portion of my mental efforts on building a new venture which involves a different medium of fashion storytelling surrounding that I’ve been daydreaming about for the past couple of years.

In short (or long actually) – I really appreciate all of you that have come along for the journey thus far. But I think it’s time I push myself back towards that environment of growth. And I hope you’ll come along for that voyage too.